Faema and bimota: two Italian ...

An exclusive partnership between two iconic Made in Italy brands to celebrate craftsmanship, performance, and design.

A special dual limited edition of the Faemina coffee machine is unveiled, entirely dedicated to the two BbKRT team riders, Axel Bassani and Alex Lowes.

United by a shared vision that celebrates perfection, craftsmanship, and a culture of performance, Faema, an Italian iconic brand for professional coffee machine, and bimota, world renowned builders of handcrafted motorcycles, announce the continuation of their collaboration and exclusive partnership on the occasion of the WorldSBK at the Donington Park Circuit, taking place from July 11-13.
Donington marks a historic milestone for Bimota, having hosted the brand’s first WorldSBK victory in the opening race of the championship in 1988. The team has achieved solid results at the circuit in recent years, and it also serves as a home round for Alex Lowes, who lives nearby. With a strong local following and a lively atmosphere, Donington remains a key venue on the WorldSBK calendar. Always pioneers in their respective worlds of coffee and motorcycles, Faema and bimota continue their mission to bring innovation and uncompromising style and have launched an initiative to celebrate the uniqueness of this collaboration: a special dual limited edition of the Faemina coffee machine, entirely dedicated to the two BbKRT team riders, two custom versions designed by Manuela Bucci Design and produced as a numbered limited edition: • 47 units in black bodywork dedicated to Axel Bassani – a tribute to his racing number and bold style • 22 units in white bodywork inspired by Alex Lowes, reflecting balance and dynamism Each machine features the signature of the respective rider and is designed to become a true collector’s item for passionate enthusiasts

Designed by ItalDesign, long a symbol of Made in Italy, Faemina is the ideal espresso machine for both home settings and small businesses. A true design object, it skillfully blends innovation with aesthetics, featuring an elegant style and clean, geometric lines.

Pierluigi Marconi bimota Chief Operating Officer: “For the staff at bimota our daily “fuel” is coffee and creating a good cup of coffee is a craft in itself. Collaborating with Faema on this project we recognised the same attention to detail and design purity that we integrate into each motorcycle we produce.” But the collaboration doesn’t end with the production of the limited edition. At Donington Park, and every round of the WorldSBK Championship, the BbKRT team’s hospitality area will feature three Faema machines – one E71e and two Faemina – offering a professional coffee experience right in the heart of the paddock, turning each race into a moment of sharing and Italian culture. As explained Biel Roda BbKRT Marketing Manager: “When we started the bimota project, Paolo Marchetti one of our racing engineers told me “Biel we will now be an Italian manufacturer, so we absolutely need the best coffee in the paddock”, Faema and Cimbali group are world famous coffee machine makers, we proposed the partnership idea and they were enthusiastic about the idea from the very beginning.” Even the riders were among the first to experience this new presence in the paddock, with immediate feedback. Axel Bassani (BbKRT rider): “We started using Faema coffee machines in Assen and suddenly we can see many people of other teams and paddock family members squeezing in our hospitality to get an espresso… I love this partnership, and the limited-edition coffee machines are pieces of art! Too bad it’s just a lucky few who will become owners of units available”. Jacopo Bambini, Group Marketing Director of Cimbali Group, highlights the deeper meaning of the collaboration: “Faema and Bimota come together in their shared commitment to excellence in design and manufacturing, their attention to detail, but above all, in their refusal to conform. Both are icons for those seeking an authentic and powerful experience: whether on a motorcycle or behind a coffee bar, the goal is always the same – to deliver real emotions that leave a lasting impression.”

The Faemina limited edition also represents a strategic opportunity to extend the collaboration by promoting shared values through Faemina’s presence at bimota dealerships: from the paddock, to the homes of true fans and coffee lovers who want to enjoy the Faemina experience in their own kitchen or motorcycle showroom.