J.JUAN unveils new corporate identity in World Superbike Championship

Aragón, 26 September 2025 – J.JUAN has officially presented its new corporate identity on track at the World Superbike Championship (WorldSBK), alongside the bimota by Kawasaki Racing Team (BbKRT). For the first time, the refreshed brand identity was showcased in competition on the official bimota KB998 Rimini, underlining J.JUAN’s long-standing partnership with the team – a collaboration that has spanned more than a decade and delivered seven WorldSBK titles together. The new visual identity reflects the brand’s core values: the connection between rider and machine, speed and safety, adrenaline and control, movement and precision. J.JUAN continues to advance with the same passion and commitment as ever, now represented by an image that fully embodies what the company stands for today. “For J.JUAN, bringing our products into racing is the ultimate test of confidence – in who we are and in what we deliver to the market,” said Antoni Ferrer, General Manager of J.JUAN. Guim Roda, BbKRT Team Manager, added: “It is an honour to support J.JUAN as they unveil their renewed brand identity. J.JUAN is not only an essential technical partner for our engineers, but also a trusted companion in our relentless pursuit of excellence and performance.” With more than 1.4 million motorcycles equipped with its products every year worldwide, J.JUAN continues to strengthen its position as a global benchmark in hydraulic brake solutions, particularly within the motorcycle sector. Headquartered in Gavà (Barcelona) with a production centre on site, as well as facilities in Jiaxing (Shanghai) and commercial offices in the United States, Japan and India, the company has established itself as a key player in the motorcycle and automotive industries. For over 60 years, J.JUAN has led the way in the design and manufacture of hydraulic hoses for braking, steering, suspension systems and control cables. The company develops tailor-made products for the world’s most prestigious brands, adapting each solution to the specific vehicle model to ensure perfect fit and flawless performance. The quality, reliability and precision of its products have earned the trust of the most respected manufacturers across the sector. Today, J.JUAN employs more than 650 people and forms part of the Brembo Group, the global leader in braking technology since 1961, headquartered in Bergamo, Italy.